Custom Point-of-Purchase Signs for Retail Businesses
VIEW GALLERYA point-of-purchase (POP) sign could be one of the most effective tools for your business. Designed to increase interest in a service, product, or place, POP signs are placed in a location where purchase decisions are usually made. Signs and Branding’s can help you by providing POP signs that draw the most attention to your products, services, or promos.
According to a Brigham Young University research study, POP displays with signs outperform those without signs by 20%. And this is exactly why getting a reliable POP signs supplier is very important. Signs and Branding designs POP displays that cater to your target market and fit your budget.
Whether you want wall-mounted, floor-mounted, or even signs hung from the ceiling, Signs and Branding makes sure that they stay there by using only the most durable materials, quality local craftsmanship, and professional installation.
Call Signs and Branding today at (405) 546-2733 for your Free Consultation!
What Are Point-of-Purchase Signs?
Point-of-purchase (POP) signs are promotional display signs placed near products or checkout areas to influence purchasing decisions.
Common POP sign types include:
- shelf talkers
- countertop displays
- hanging promotional signs
- floor graphics
- freestanding retail displays
POP signage helps draw attention to featured products while reinforcing promotional messaging at key decision points in the store.
Strategic Retail Display Signage
Effective POP signage does more than display information—it directs customer attention.
Well-designed point-of-purchase signage helps retailers:
- highlight featured products
- promote limited-time offers
- increase impulse purchases
- improve product visibility
- reinforce brand messaging
During consultation, our design team evaluates display placement, product visibility, and customer flow to ensure signage supports purchasing behavior.
Custom POP Sign Design
Every retail environment requires a different display strategy.
During the design process we evaluate:
- product placement within the store
- customer traffic patterns
- viewing distance from aisles or checkout counters
- brand colors and typography
Our designers develop print-ready layouts that ensure POP signage communicates clearly while maintaining brand consistency.
Shelf Displays & Countertop Signs
Shelf-level signage is one of the most common forms of point-of-purchase advertising.
These signs are commonly used for:
- price promotions
- featured product highlights
- limited-time offers
- product information
Because they are positioned close to the product itself, these displays help customers quickly notice and evaluate featured items.
Freestanding Promotional Displays
Some POP signage is designed as standalone display structures that showcase products while delivering promotional messaging.
Freestanding POP displays may include:
- cardboard or rigid display stands
- product display racks
- floor-standing promotional signs
- multi-product retail displays
These structures allow retailers to highlight key products in high-traffic areas throughout the store.
Hanging POP Displays
Hanging promotional signage draws attention to products from a distance and helps guide customers toward featured sections of the store.
Hanging POP signage is commonly used for:
- aisle markers
- promotional banners
- product category signs
- seasonal sales announcements
Suspended signage increases visibility across the retail space and reinforces promotional messaging.
Digital Point-of-Purchase Displays
Digital displays are becoming increasingly popular for in-store promotions.
Digital POP signage allows businesses to:
- update promotions instantly
- display product photos and videos
- rotate marketing messages
- highlight multiple products on one screen
Digital menu boards and LED displays are commonly used in restaurants, retail environments, and service counters.
Professional POP Sign Fabrication
Effective retail signage requires durable materials and professional production methods.
Our fabrication process focuses on:
- high-resolution printing
- durable display materials
- fabrication-ready design layouts
- clean finishing and mounting preparation
These production standards ensure that your signage remains clear and professional throughout its use.
Full-Service Sign Company in Oklahoma City
As a sign company in Oklahoma City, Signs and Branding provides complete signage solutions for retail businesses across the metro.
Our services include:
- consultation and display planning
- professional graphic design
- fabrication-ready layout development
- sign production coordination
- installation support
- sign repair and maintenance
Our goal is to deliver POP signage that helps Oklahoma City retailers increase product visibility and improve in-store marketing results.
Serving Retail Businesses Across Oklahoma City
Signs and Branding designs and produces POP signage for businesses throughout Oklahoma City and nearby communities within a 20-mile service radius including:
- Edmond
- Moore
- Norman
- Midwest City
- Yukon
We regularly work with retailers, grocery stores, convenience stores, showrooms, and service businesses across the Oklahoma City metro.
Why Businesses Choose Signs and Branding for POP Signs
Businesses choose Signs and Branding because effective retail signage requires both design strategy and reliable production.
Clients benefit from:
- consultation-driven signage planning
- brand-consistent graphic design
- durable display materials
- professional installation support
- responsive project communication
Our focus is creating promotional displays that capture attention and influence purchasing decisions.
Point-of-Purchase Signs FAQs
What are point-of-purchase signs used for?
POP signs are used to promote products and offers at the location where purchasing decisions are made.
Where are POP signs placed?
They are typically placed near products, on shelves, near checkout counters, or in high-traffic areas inside the store.
Do POP signs increase sales?
Yes. POP signage helps highlight products and promotions, which can influence purchasing decisions.
What materials are used for POP signs?
POP signs can be made from corrugated plastic, foamcore, acrylic, cardboard displays, vinyl graphics, and digital screens.
Can POP signs be updated easily?
Yes. Many POP displays are designed for short-term promotions and can be replaced or updated frequently.
Free POP Signs Consultation
If your Oklahoma City retail business needs signage that attracts attention and encourages purchases, point-of-purchase displays are a proven marketing tool.
Call Signs and Branding today at (405) 546-2733 to schedule your free consultation with a POP signage specialist.